CREATING CONSCIOUS CONNECTIONS

Problem:

• Innovators lack efficient infrastructure to connect, collaborate, and drive solutions for pressing global issues like climate change
• Fragmentation and siloed working hold back progress on sustainability

Solution:

• THE GARDENS cultivates purpose-built innovation ecosystems through thoughtfully designed spaces, tailored community building, and immersive experiences
• Our hubs converge diverse change-makers to spark unlikely collaborations that lead to scalable solutions
• “Oh, so you’re Soho House for Sustainability” - Exactly 😊

Market Size:

• The flexible workspace industry reached $26B globally pre-pandemic. Europe represents 30% of the total market (McKinsey, 2023)
• The market is projected to hit $30B by 2025 with a CAGR of 25% in Europe, presenting a major growth opportunity (McKinsey, 2023)
• Market Trends (McKinsey, 2023); THE GARDENS as catalyst and lead innovator

Traction:

• Successfully operated Factory Berlin in Berlin and Hamburg with 6,000 members and average 90% occupancy, monthly member growth rate was 20% and accelerating
• Currently multiple properties in due diligence in Copenhagen, Zurich and Valencia
• Onboarded various partners for programming, content and events
• Academic Partners

• Operational Partners

Locations

Copenhagen

Zurich

Valencia

Team:

• We did it before: We operated 30,000 sqm in Berlin and Hamburg and built an innovation community with 6,000 members & 400+ events per year
• Anouk Braune, CEO & Chief Hospitality Officer. Experienced with Burj Al Arab, Hyatt Regency, and Factory Berlin
• Tobias Temmen, Co-Founder & Chief Investment Officer. Real estate finance background with Commerzbank (105bn EUR real estate bank), HSBC and various global and European innovation agencies, including EIT & MIT
• Our executives have 30+ years combined experience in hospitality, real estate finance, community building, sustainability and technology
• World-class advisors including leading global architects, developers, community and real estate experts

Business Model:

• Revenue through memberships, usage fees, F&B RevShare and sponsorships
• Strong resiliency of well-funded sub-tenant portfolio
• Own & Operate Model as seen at Soho House, McDonalds and Motel One

Financial Performance:

• Already established IRR of 10.0% in previous projects
• Target IRR of more than 12.0%, driven by
• market add-on for serviced space; up to 150% on market rate
• event revenue; up to 20% additional revenue
• F&B revenue share; up to 15% additional revenue
• government subsidies; up to 20% of property acquisition
• partnerships and sponsoring; up to 20% additional revenue
• The financial case for multi-purpose spaces

1. Attractive spaces create mini-ecosystems, increasing networking effects
2. Lower customers acquisition costs, higher tenant diversity

Partners:

• Signed Letter of Intent from various leading industry organisations, including real estate development, asset management, design, research and operations

• Become the leading sustainability ecosystem in Europe - the go-to hub for change-makers with scalable sustainability solutions
• Expand to 15 locations and 30,000 members in major European cities by 2030
• Pioneer community and real estate model inspiring sustainable development globally

Capital Needs:

• Raising a CHF 2M seed round
• Funds to expand ops team, open three locations across Europe in next 24 months
• Opportunity for select investors to participate in property acquisition and ownership

Next Steps:

• Open THE GARDENS AG in Zurich, Switzerland; OpCo
• Establish acquisition infrastructure; PropCo
• Start first property acquisition in Copenhagen, Zurich and Valencia

Let’s grow THE GARDENS