An Integrated Approach to Operations and Real Estate
THE GARDENS employs an interconnected operating company (OpCo) and property company (PropCo) structure. This integrated business model aligns incentives between our hospitality operations and real estate holdings, while enabling specialized focus on each area.
Similar set ups have proven effective for hospitality and dining businesses like hotel chains, Soho House, and McDonald's, where brand experience and physical spaces are deeply linked. For example, McDonald's perfected fast food with its franchise model - franchisees own and operate restaurants while McDonald's Corporation owns the brand and real estate [1].
Aligning Incentives Between OpCo and PropCo
THE GARDENS' OpCo and PropCo work synergistically to deliver outstanding member experiences that increase utilization of our spaces and, in turn, drive returns. The OpCo is motivated to boost membership and events that fill our properties. The PropCo earns by ensuring buildings meet hospitality needs.
Enabling Focus on Operations and Real Estate
The OpCo focuses wholly on core hospitality, community building, and daily operations - leveraging thoughtfully designed physical spaces. Meanwhile, the PropCo handles key real estate activities like identifying and acquiring sites, overseeing retrofits, and managing assets.
Improving Flexibility and Maintaining Control
With ownership and operations unified under The Gardens' umbrella brand, we can rapidly respond to changing needs and new opportunities in order to better serve members. At the same time, we maintain control over our properties.
Supporting Efficient Expansion
This integrated OpCo/PropCo structure supports scaling up locations and membership in a consistent way, while ensuring brand and experience quality across sites. Opening new properties also unlocks synergies.
By integrating operations and real estate capabilities into a cohesive whole, THE GARDENS is strategically positioned to grow its impact and value. This time-tested model allows our mission-driven community and sustainable properties to thrive together.
Let’s grow THE GARDENS
If you're an investor looking to put your capital to work driving meaningful progress, we invite you to meet with THE GARDENS and learn more about partnering with us.
Our innovative model offers the chance to both foster sustainability solutions through an inspiring community platform and see solid returns by backing the infrastructure for impact.
We have bold plans to scale our ecosystem across Europe in the coming years.
However, we can't do it alone. We seek mission-aligned investment to bring our vision to life.
If you're excited by the opportunity to plant the seeds for a greener, brighter future along with us, please schedule a meeting so we can explore this investment further.
We look forward to connecting.
